McCaffrey's Picks Different Grape to Push Sales Higher

McCaffrey's took a chance on a big, black, seedless grape that's now rivaling sales of the more common red and white seedless varieties. The three-unit, upscale independent's produce merchandiser, Tony Mirack, had had his eye on Autumn Royal grapes for quite a while, he said, and had, in fact, given them a try at McCaffrey's a couple of years ago, generating only ho-hum sales. But he

Langhorne, Pa. — McCaffrey's took a chance on a big, black, seedless grape that's now rivaling sales of the more common red and white seedless varieties.

The three-unit, upscale independent's produce merchandiser, Tony Mirack, had had his eye on Autumn Royal grapes for quite a while, he said, and had, in fact, given them a try at McCaffrey's a couple of years ago, generating only ho-hum sales. But he didn't launch them with any particular flair then.

“We really didn't g

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