New PMA/Scholastic Partnership Shows Retail Promise

NEWARK, Del. The Produce Marketing Association here has partnered with children's publisher Scholastic Inc., committing half a million dollars to encourage schoolchildren to eat more fresh fruits and vegetables and to learn about safe food handling. With the initiative, to be administered by Scholastic, PMA expects to reach more than 300,000 kids and 450,000 parents in the first year alone. The program,

NEWARK, Del. — The Produce Marketing Association here has partnered with children's publisher Scholastic Inc., committing half a million dollars to encourage schoolchildren to eat more fresh fruits and vegetables and to learn about safe food handling.

With the initiative, to be administered by Scholastic, PMA expects to reach more than 300,000 kids and 450,000 parents in the first year alone.

The program, officials said, supports Produce for Better Health's Campaign for

Register to view the full article

test - Advanced Registered User

Already a member? .