Opportunity Knocks for Produce Industry

Opportunity Knocks for Produce Industry

ATLANTA — The “stars are lining up for produce” and both growers and retailers may be entering an extended period of opportunity to build fruit and vegetable sales if they focus on flavor and enhance their marketing efforts, Bryan Silbermann, president and chief executive officer of the Produce Marketing Association, said during his keynote address here at the annual PMA Fresh Summit International Convention and Exposition.

Register to view the full article