Produce is grown outdoors. Select supermarkets are starting to sell it there too.
Their motivation is the growing trend of farmers' markets. As more consumers flock to alfresco outlets, many retailers have chosen to set up miniature produce markets in their parking lots several times each summer. Some have outdoor sales areas all year round.
Highland Park Markets, Glastonbury, Conn., has had so much success with exterior emporiums, they have become standard at its stores.