Pack It Up: Study Shows Consumer Preferences for Packaged Produce

Pack It Up: Study Shows Consumer Preferences for Packaged Produce

In packaged produce, consumers look for eco-friendly containers that promise longer shelf life and convenience

When it comes to buying produce in packages rather than bulk, for many consumers the decision is about convenience and food safety — it’s easier to pick up a pre-selected portion in a bag or plastic container than to sift through a mountain of apples, for example, and the outer wrapping usually means fewer hands have touched the product.

But new considerations about the make-up of the packaging itself also may drive consumer choices in the produce department.

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