Produce for Better Health Emphasizes Budgets for ‘More Matters Month’

With an eye toward maintaining fresh fruit and vegetable sales in a challenging economy, the Produce for Better Health Foundation here has made household budgets the theme of this year's National Fruits & Veggies More Matters Month. The program, Stretch Your Food Budget with Fruits & Veggies, is providing retailers with various tools designed around this theme to help move produce

WILMINGTON, Del. — With an eye toward maintaining fresh fruit and vegetable sales in a challenging economy, the Produce for Better Health Foundation here has made household budgets the theme of this year's National Fruits & Veggies — More Matters Month. The program, “Stretch Your Food Budget with Fruits & Veggies,” is providing retailers with various tools designed around this theme to help move produce in September.

New retail advertising tools feature a variety of pla

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