Recession Has Lasting Impact on Produce

Although economists are now anticipating a rebound from the recession in 2010, the tough economic times of the past two years will have a long-lasting impact on how consumers shop, Bryan Silbermann, president and chief executive officer of the Produce Marketing Association, predicted during his annual State of the Industry address here at PMA's annual Fresh Summit convention. Consumers

ANAHEIM, Calif. — Although economists are now anticipating a rebound from the recession in 2010, the tough economic times of the past two years will have a long-lasting impact on how consumers shop, Bryan Silbermann, president and chief executive officer of the Produce Marketing Association, predicted during his annual State of the Industry address here at PMA's annual Fresh Summit convention.

Consumers are “spending frugally, buying differently. The recession is influencing wh

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