Research: Consumers Go Raw — Good for Produce

BELLEVUE, Wash. — The Hartman Group has found that consumers are embracing eating foods raw, and that could bode well for fresh produce departments. Eating foods raw is gaining in popularity because people perceive foods in their natural, raw state as being good for digestion and good for boosting energy, the researchers said. Even though they do not predict that eating a strict diet of raw food will

BELLEVUE, Wash. — The Hartman Group has found that consumers are embracing eating foods raw, and that could bode well for fresh produce departments.

Eating foods raw is gaining in popularity because people perceive foods in their natural, raw state as being good for digestion and good for boosting energy, the researchers said.

Even though they do not predict that eating a strict diet of raw food will become a long-term trend, Hartman officials theorized it could have a

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