PCC Natural Market39s Karen Gaudette right interviews farmer Apple Otte left about the organic orchard she owns with her husband

PCC Natural Market's Karen Gaudette (right) interviews farmer Apple Otte (left) about the organic orchard she owns with her husband.

Retailers Promote Produce Online With Visual Media

"A farmer in a video on a grocery store’s website is an incredibly powerful technique, and in 30 seconds can say so much more than any flier can tell someone, and create that human connection." — Carisa Miklusak, chief executive officer, tMedia Strategies

Through visual social media — web and mobile platforms that emphasize photos and videos — retailers are connecting with customers in new ways.

Some of this outreach centers on produce and growers.

“A farmer in a video on a grocery store’s website is an incredibly powerful technique, and in 30 seconds can say so much more than any flier can tell someone, and create that human connection,” said Carisa Miklusak, chief executive officer of tMedia Strategies, a media c

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