Row to Hoe

When it comes to bare-knuckle food-retail competition, farmers' markets may not be the first format that springs to mind. In fact, most of SN's coverage of farmers' markets in recent years has been focused on symbiotic partnerships between supermarkets and local farmers. As many retailers have found, setting up a weekly or monthly farmers' market in a store parking lot will generally boost in-store

When it comes to bare-knuckle food-retail competition, farmers' markets may not be the first format that springs to mind. In fact, most of SN's coverage of farmers' markets in recent years has been focused on symbiotic partnerships between supermarkets and local farmers. As many retailers have found, setting up a weekly or monthly farmers' market in a store parking lot will generally boost in-store traffic, and may help boost customer loyalty.

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