Shoppers Seek Better Connection To Farms

The booming market for local foods and the ongoing expansion of organics both indicate that many consumers are supporting social causes with their shopping dollars. But in a broader sense, these trends illustrate that a growing number of shoppers simply want to know where and how their food was grown, Bryan Silbermann, president of the Produce Marketing Association, said during a portion of

Houston β€” The booming market for local foods and the ongoing expansion of organics both indicate that many consumers are supporting social causes with their shopping dollars. But in a broader sense, these trends illustrate that a growing number of shoppers simply want to know where and how their food was grown, Bryan Silbermann, president of the Produce Marketing Association, said during a portion of his State of the Industry presentation here at PMA's annual Fresh Summit.

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