SN Asks: CPMA Discusses Consumer Campaign, Convention

The Canadian Produce Marketing Association is celebrating its 85th anniversary this year. And, the group just launched an extensive new consumer marketing campaign called Fruits and Veggies - Mix it Up! which will utilize television and radio ads, as well as online social media tools including Facebook, Twitter, Youtube, a blog and a dedicated website to boost produce consumption by educating Canada's

The Canadian Produce Marketing Association is celebrating its 85th anniversary this year. And, the group just launched an extensive new consumer marketing campaign called “Fruits and Veggies - Mix it Up!” which will utilize television and radio ads, as well as online social media tools — including Facebook, Twitter, Youtube, a blog and a dedicated website — to boost produce consumption by educating Canada's consumers about the benefits of eating fruits and vegetables.

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