Super Bowl of Flower Merchandising

Super Bowl of Flower Merchandising

At Hanks's Thriftway, floral manager Lowanda Warner had a great idea for selling more flowers on Super Bowl Sunday. Cross-merchandising low-price-point, wrapped bouquets and pre-done mini-bouquets in containers in front of a beer display sent a definite message. The cheery pastel blooms could appease football-weary wives or serve as a house gift. But, if beer-seeking guys didn't

HILLSBORO, Ore. — At Hanks's Thriftway here, floral manager Lowanda Warner had a great idea for selling more flowers on Super Bowl Sunday. Cross-merchandising low-price-point, wrapped bouquets and pre-done mini-bouquets in containers in front of a beer display sent a definite message.

The cheery pastel blooms could appease football-weary wives or serve as a house gift. Bu

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