Supermarkets are branching out their apple assortment

Supermarkets are branching out their apple assortment

Retailers want to ramp up their apple sales heading into the fall season

With steady sales year after year, the ubiquitous apple could be considered the low-hanging fruit of the produce department. Fill up a bin, throw up a sign, and watch them sell.

But with so many varieties available, from the well-known Gala to exotic choices like the Orleans Reinette, maximizing sales can prove challenging. Is it best to offer dozens of varieties or only a select few? What’s the best way to nudge shoppers towards higher-ring options? And all the while, how do you

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