Survey: Retailers, Shoppers Disagree on Organic Produce

WHAT: Inside the Minds of Retailers and Consumers: Perceptions of Organics and Food Safety WHEN: Sunday, Oct. 14, 9:15-10:45 a.m. WHERE: Room 371 Many supermarket executives believe consumers are confused about organics, and that the quality and taste of produce is most important to shoppers, but consumers say they are aware of the benefits of eating organic produce and are actually more concerned

WHAT: Inside the Minds of Retailers and Consumers: Perceptions of Organics and Food Safety

WHEN: Sunday, Oct. 14, 9:15-10:45 a.m.

WHERE: Room 371

Many supermarket executives believe consumers are confused about organics, and that the quality and taste of produce is most important to shoppers, but consumers say they are aware of the benefits of eating organic produce and are actually more concerned about how their produce is grown than quality and t

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