Trade Group Seeks Standardization of ‘Greenhouse’

BELLEVUE, Wash. — Citing increased demand for greenhouse-grown produce, the Certified Greenhouse Farmers trade group is looking to standardize the term “greenhouse.”

The trade group, formerly known as the North American Greenhouse Hothouse Vegetables Association, said that greenhouse-grown tomatoes retail for about 40 cents higher than field tomatoes — $2.70 versus $2.31. The group also pointed to Perishables Group data that found 50% of

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