A produce consultant advises retailers to create a ldquodepartment within the departmentrdquo to showcase new or unusual items

A produce consultant advises retailers to create a “department within the department” to showcase new or unusual items.

Variety Show: New Produce Items Need Selling Strategy

“A lot of vendors have seen the value of having unique display vehicles for the product. So any time you can kind of have a unique display vehicle for it, it’s a chance to kind of put that out on its own and really call attention to it." — Steve Wright, director of produce and floral, Tops

Cotton Candy Grapes, seedless green grapes bred to taste like the carnival treat, sparked strong consumer interest at retailers that were able to stock them this summer.

“They turned out to be a great item for us,” said Tom Murray, vice president of produce at Wellesley Hills, Mass.-based Roche Bros. Supermarkets.

While introducing new

TAGS: Marketing
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