Heirloom tomatoes are favorites but consumers also enjoy turnips carrots and others

Heirloom tomatoes are favorites, but consumers also enjoy turnips, carrots and others.

Vintage Romance With Heirloom Produce

Heirloom produce varieties tap into consumers’ ongoing love affair with authentic food experiences

For some consumers, “heirloom” evokes the sepia-tinged idea of fruit and vegetables grown for superior taste.

Heirloom varieties offer a romance that the consumer is somehow more connected to the farm and the farmer, said Dawn Gray, of Dawn Gray Global Consulting, Vancouver, British Columbia.

Like “local” and “natural,” “heirloom” doesn’t conjure a precise definition in shoppers’ minds, and even the gardening

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