The Virtual Farmer: Farmers' Markets Online

Farm-fresh food and meeting farmers directly are only a few reasons why consumers love farmers' markets. They also enjoy the atmosphere the handmade signs, the stacked tables and the earthy aromas that waft through the weather-beaten canopies. So it seems a bit contradictory that the Internet has gained momentum as a growth vehicle for farmers' markets. First there was LocalHarvest, a site established

Farm-fresh food and meeting farmers directly are only a few reasons why consumers love farmers' markets. They also enjoy the atmosphere — the handmade signs, the stacked tables and the earthy aromas that waft through the weather-beaten canopies.

So it seems a bit contradictory that the Internet has gained momentum as a growth vehicle for farmers' markets. First there was LocalHarvest, a site established in 1998 that enables consumers to connect with, and buy from, farmers in their are

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