Virtual Produce: On-Pack Marketing With Social Media

Virtual Produce: On-Pack Marketing With Social Media

  From QR codes to Twitter, social media are expanding on-pack marketing opportunities in the produce department.

In produce, most items are sold in bulk, allowing shoppers to select each piece. So if it’s packaged, it’s likely they expect a full view of the contents. As a result, on-pack marketing messages are typically confined to a small space.

Despite this limitation, savvy suppliers have found strategic ways to place necessary communications on fruits and vegetables. Many use transparent labels ladled with nutrient content, recipes and sweepstakes information. A growing number of m

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