Things are looking up for consumers, as financial health concerns continue to abate.
IRI’s MarketPulse survey findings released last week indicate that fewer Americans are cutting back on nonessential items (51% in Q2 2014 vs. 60% in Q2 2011) and trying new brands priced below their regular brands (39% vs. 46% in Q2 2011), compared with three years ago.
Indeed, Americans are wielding shopping carts with newfound confidence, but pragmatism remains the name of the game,
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