2016 Category Guide: Back to basics

2016 Category Guide: Back to basics

Consumers are seeking clean labels, nutrient-rich foods and products touting original recipes or hyper-local roots

Clean labels and simple ingredients are appealing to health-conscious consumers who also seek convenience as they shop perimeter departments and grocery aisles, according to SN’s exploration of the highest volume and fastest growing fresh, center store and nonfood categories.

Sarah Schmansky, director of business operations for Nielsen Perishables Group noted four major trends contributing to changes in the perimeter this year.

All access premium subscription

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: SN Research
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.