Safeway and PepsiCo have launched a collaborative football promotion that lets shoppers earn NFL merchandise.
Each time shoppers purchase a participating PepsiCo product, they earn 50 cents to use toward a purchase at NFLshop.com. The average sh...
With two out of three 7-Eleven customers purchasing something to drink, the c-store chain is always on the lookout for new and exclusive beverages.
So when market data indicated that lemonade consumption was on the rise, 7-Eleven brand markete...
Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country.
Share a Coke was intended to capture the interest of younger consumers. In fact, C...
Meet the Apple-Ahhh-Rita. A twist on the popular appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime.
What makes the Apple-Ahhh-Rita significant is that it’s part of Anheuser-Busch’s expanding “Rit...
Winn-Dixie shoppers have fond memories of drinking iced tea on the front porch with family and friends.
Problem is, 42% of shoppers don’t know where to find ready-to-drink tea in the store. It’s located in one area at some stores, and somewher...
Three Big Y stores are selling wine grapes and wine making equipment.
The supplies are available in the retailer's Ludlow, Mass.; Naugatuck Conn.; and North Haven, Conn., stores.
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Haggen Food & Pharmacy has installed kombucha growler stations at three stores in Bellingham, Wash. Supplied by Oregon-based humm kombucha, the fermented tea comes in four flavors that customers can purchase in 32-oz. or 64-oz. jugs.
The retaile...