Marketing analysis, issues and trends from
Supermarket Guru Phil Lempert
View Weekly Videos About New Products
Phil Lempert produces weekly videos and comments on product marketing analysis, issues and trends and review...
Weis Markets has added a national brand equivalent tier to its private brand coffee program, which it’s offering at a more competitive price.
“We determined that the program we [previously] had in place was not putting out the sales we had hoped...
At a time when 42% of shoppers don’t know where to find ready-to-drink tea in the store, PepsiCo revamped the section at Winn Dixie/Bi-Lo stores.
“Grocery is losing the category because shoppers don’t know where to find it,” Lisa Farrell, PepsiC...
A joint occasion-based snack merchandising program was a success for Coca-Cola and Mondelez International, executives from both companies’ said in a Shopper Marketing Summit presentation.
“The goal was to provide quick and convenient access to p...