SN sat down with Campbell’s vice president of marketing to talk wellness, omnichannel, and what consumers are searching for in this category.
‘Humanization’ trend propels product innovation, sales growth
Breakfast, snacks, processed poultry among top performers in a mixed-bag category
Consumers opt for quick-and-easy meal preparation products
Diet products, immunity, respiratory treatments among top gainers
Supply chain issues, inflation impact some snack segments