The trend of ‘pets as family’ grows stronger during pandemic, as do sales of pet food and products in supermarkets
Despite pandemic challenges, Packaged Facts expects pet product sales to notch up 8% to nearly $59 billion in 2020
IRI’s Sally Lyons Wyatt shares insights on the sales boom in center store, and the opportunities for retailers in the category
Innovative flavors, better-for-you items remain important, while non-chocolate candy catches up with the rest of the category
Baking products, meal builders key to grocery comeback, create opportunities for the future
Retailers forced to navigate out-of-stocks as demand soared for bathroom tissue, hand sanitizer
Energy and sports drinks also attract health-minded consumers during pandemic
Frozen foods provide new meal, snack solutions for housebound families