Consumers want personalized perishable products that fit their needs

Consumers want personalized perishable products that fit their needs

Today’s consumers are looking for products that feel customized to their individual needs and wants, whether that is convenience, health and wellness or a trendy flavor profile, according to Nielsen.

More and more, they are turning to the supermarket perimeter to find such products.

However, there is no easy, one-size-fits-all strategy for stocking items that touch on this trend, warned Jennifer Campuzano, director of fresh perishables at Nielsen.

“I think th

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