Gelson’s Markets, Encino, Calif., wants produce to be one of the things that differentiates its offerings from other stores, according to Mark Carroll, senior director of produce and floral. The retailer stocks fruits and vegetables that are above the top grade, which often means a higher price tag. Gelson’s also carries exclusive produce items like the Sugar Kiss melon.
That same focus on high-quality — and often higher-priced — products extends to other areas of the store, from the full-service floral department to the deli carving station to specialty bakery items.
In mid-October, a 33,000-square-foot Irvine, Calif., store was decorated from head to toe for Halloween, with the produce and bakery departments especially getting into the spirit of the holiday.
Photos by Liz Webber
