GM Foods Unlikely to Concern Wal-Mart Shoppers

GM Foods Unlikely to Concern Wal-Mart Shoppers

“The fact is that we are not directly sourcing genetically modified corn.” — Dianna Gee, spokeswoman, Wal-Mart

BENTONVILLE, Ark. — Despite a media storm and several petitions asking Wal-Mart Stores not to sell genetically modified sweet corn, industry experts say the issue still ranks low among the retailer’s core shoppers.

“I think that overall, there is a small but growing percentage of shoppers that is even aware of the biotech food issue,” said Jay Jacobowitz, president of natural product industry consult

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