In a targeted effort to attract a growing Hispanic shopper segment that frequents convenience stores, 7-Eleven, Dallas, will begin this summer free distribution of a quarterly Spanish-language magazine, Constru-Guía al Día, it was announced Thursday.
The dexterity with which some folks text message gives new meaning to the term all thumbs. Many hone their skills while keeping in constant contact with family and friends. But personal acquaintances aren't the only ones who've got the demographic...
While considering how to market to disparate Hispanic groups, retailers can add yet another shopper to the mix the With the vast number of cooking shows now on TV, like those on the Food Network, it's not just the Hispanic consumers who have a...
Marketing to Hispanic consumers is no longer a one-dimensional practice. First-generation shoppers in this ethnic group should be addressed differently than second- and third-generation Hispanics, retailers told SN. The former is more inclined to...
Wal-Mart is selling laundry detergent packaged in bags to appeal to Hispanic consumers, according to a Financial Times report. Flat-bottomed bags of Spanish-language Ariel powdered laundry detergent are now available in Wal-Mart stores in Texas...