Supermarket private label unit and dollar share reached 23.4% and 19.4%, respectively, according to Nielsen data for the 52-week period ending Nov. 23, 2013. In supermarkets, dollar sales increased 1.6% to nearly $61 billion. Fresh meat was the f...
Consumers want their voices to be heard. They’re eager to share their opinions about how a product performs.
Retailers are letting them do just that with social media contests that reward consumers who post product reviews, photos and endorsemen...
Generation Y shops traditional supermarkets often, wants value and is receptive to store brands, according to a new PLMA survey
Cardboard, fiber, lightweight plastic and other sustainable features give store brands a new value proposition