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Guarding the perimeter

Food retailers are shoring up their fresh food offerings with new product introductions, specialty offerings and reallocating space

Traditional food retailers face an onslaught of competitive pressure as they seek to aid consumers in their quest for fresh, clean and convenient food, said respondents to Supermarket News’ third-annual Fresh Foods survey.

Nearly one-third (32%) of food retailers indicated that big box stores such as Walmart are the fiercest competitors for supermarkets’ perimeter sales, followed by natural/organic retailers (25%), club stores (14%), online retailers (10%), farmer

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