Lisa Henriksen vice president of marketing and own brands of Giant Eagle in Pittsburgh is leading the effort to drive both employee and customer engagement Her success at expanding Giant Eaglersquos marketing message across a broadening array of media earned her SNrsquos 2011 Marketer of the Year Award She was recognized during two award presentations the first at FMI Midwinter Conference in Phoenix in January and then more recently at Giant Eaglersquos headquarters in Pittsburgh
Suppliers With Biggest Impact on Retailers
Collaboration: The Clorox Co.
Category Management: Kraft Foods
Integrated Marketing: Dole Fresh Vegetables
Cause Marketing: Sara Lee and Procter & Gamble
Package Innovation: Seventh Generation