Meet the Apple-Ahhh-Rita. A twist on the popular  appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime. What makes the Apple-Ahhh-Rita significant is that it’s part of Anheuser-Busch’s expanding “Rit...

Kellogg Co. has promoted improved literacy along with its breakfast cereals by encouraging consumers to redeem free books for their families or for schools in need through a program called “Great Starts, Great Stories.” The program enabled famil...

In 2012-2013, Frito-Lay held its first “Do Us A Flavor” contest in the U.S. to invite consumers to pick a new flavor of chips. Judges narrowed down nearly 4 million flavor idea submissions to three finalists, with more than a million consumer vot...

Independent grocers generate $131 billion in annual sales, accounting for 25% of overall grocery sales and close to 1% of the total U.S. economy. But for years, the National Grocers Association, which comprises the independent sector of the food...

Game-changing product innovation at Big Heart Pet Brands starts with thinking about the impossible, Geoff Tanner, VP of pet snacks, told SN. What if we could do this? After extensive consumer research, the company came up with two “what ifs” tha...

When retailers are asked to name the stars of  category management, General Mills is often among the first companies named. They cite the company’s ability to draw insights from data, and put them to action with strategies that generate benefits...

Winn-Dixie shoppers have fond memories of drinking iced tea on the front porch with family and friends. Problem is, 42% of shoppers don’t know where to find ready-to-drink tea in the store.  It’s located in one area at some stores, and  somewher...

When researchers studied the buying habits of shoppers at the front end of grocery stores, they confirmed some obvious findings — while  revealing some challenges that weren’t so apparent. The obvious? Front-end candy purchases are largely impul...