Speaking with a unified voice across various media and communications channels can be challenging at any company, but it includes an extra layer of complexity at Hy-Vee, where store directors have more autonomy than typical supermarket store mana...
Sports-related tie-ins have long been an important component of Hy-Vee’s marketing strategy, and lately they’ve taken on an even bigger role.
As Hy-Vee entered the Minneapolis-St. Paul market in 2015, the company leveraged sponsorships with th...
With its diverse array of store offerings and marketing platforms and its localized operating structure, Hy-Vee faces a never-ending challenge in maintaining a consistent brand message.
Helping manage that effort is Wendy Hiatt, VP of brand an...
SN’s list of 25 notables who are transforming the food business
This IRI Times & Trends report — Merchandising for Growth: Connecting the Dots for Maximum Activation — provides guidance to CPG marketers looking to redeploy pricing and merchandising strategies to support dollar sales and margin goals versus pu...
Aldi, the food retailer demonstrating new possibilities for the limited-assortment discount format, has been selected as this year’s winner of the Retail Achievement Award by SN.
The award, presented annually since 2003, recognizes an outstand...
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