Big Data is becoming a bigger topic in the supermarket industry, and now the question is how to best use it. A new survey will explore its impact across different areas of the business.
Big Data analysis holds the promise to help improve merchan...
Consumers get to name brands, and even choose which ones are the best in the store — these and other campaigns made SN’s annual list of the Top 10 Promotions
Retailers want their CPG partners to help them address current and future needs of the changing consumer, according to the 2014 Kantar Retail PoweRanking Survey.
“They’re looking for a lens to the future in terms of meeting the demands of shoppe...
With two out of three 7-Eleven customers purchasing something to drink, the c-store chain is always on the lookout for new and exclusive beverages.
So when market data indicated that lemonade consumption was on the rise, 7-Eleven brand markete...
An old toothbrush doesn’t necessarily evoke a feeling of possibility, but perhaps it should.
A contest held by Colgate-Palmolive — in collaboration with ShopRite and recycling company TerraCycle — showed students that old oral care products coul...
Mr. Clean gets rid of dirt and grime and grease in just a minute, as the old ads used to say — and now it enables users to eliminate wasted liquid by predetermining the amount dispensed per squeeze.
The liquid in Procter & Gamble’s line of Mr. C...
Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country.
Share a Coke was intended to capture the interest of younger consumers. In fact, C...