Taking Sides: Commitment to ecommerce

Taking Sides: Commitment to ecommerce

Q: Should retailers and manufacturers deepen their commitment to ecommerce? Amazon has broadened the scope of the products it sells. The online retailer now offers paper towels and other staples and is expanding its AmazonFresh grocery delivery service. It reportedly has even set up shop inside the warehouses of several large consumer packaged goods suppliers to cut back on costs and shipping times. As Amazon expands its footprint in the CPG business, more and more food retailers and their manufacturer partners are considering getting more involved in ecommerce.

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