Photo by Steve Greiner

Aldi anticipates stiff competition — and "definitely opportunities" — when it moves into Southern California next year. (Photo by Steve Greiner)

Going West: Aldi’s next big leap

Perhaps the most significant leap in Aldi’s 40-year U.S. history takes place next March when the first of the discounter’s stores will open in Southern California.

In California, where Aldi intends to open 45 stores next year, Aldi should find a market extremely receptive to price relief, but not always friendly to new brands. Observers say the company must be prepared for the nuances of a more diverse market than it might to be used to in other parts of the country.

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