Action Alleys In, Rollbacks Out at Wal-Mart Stores

BENTONVILLE, Ark. Wal-Mart Stores here last week said grocery traffic increased and grocery sales generated slightly positive comparable results for the second quarter, but its price rollbacks have not driven the desired sales lift. The price rollbacks improved the stores' price perception in May and June, but they did not generate the level of top-line sales we'd hoped for, said William S. Simon,

BENTONVILLE, Ark. — Wal-Mart Stores here last week said grocery traffic increased and grocery sales generated slightly positive comparable results for the second quarter, but its price rollbacks have not driven the desired sales lift.

The price rollbacks improved the stores' price perception in May and June, “but they did not generate the level of top-line sales we'd hoped for,” said William S. Simon, president and chief executive officer of Walmart U.S. “So in July we put the

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