Ahold Eyes Next Step After VIP

Ahold said it was preparing to unveil a significant new program this week at its Stop & Shop and Giant-Landover chains as it winds down the Value Improvement Program. The move comes as the company reported strong margin expansion at the two chains in the second quarter. In a conference call with analysts, John Rishton, Ahold's chief executive officer, said the fairly major initiative

AMSTERDAMAhold here said it was preparing to unveil a significant new program this week at its Stop & Shop and Giant-Landover chains as it winds down the Value Improvement Program.

The move comes as the company reported strong margin expansion at the two chains in the second quarter.

In a conference call with analysts, John Rishton, Ahold's chief executive officer, said the “fairly major” initiative at

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TAGS: Marketing