Ahold Initiatives Yield Threshold Quarter

Nearly two years of price investments through the Value Improvement Program has provided a foundation upon which Ahold is building powerful consumer brands for its Giant-Landover and Stop & Shop divisions. In presentations attended by SN here last week, Ahold officials provided a glimpse into the effort, promising great food and engaging shopping experiences along with low prices and reliability

WASHINGTON — Nearly two years of price investments through the Value Improvement Program has provided a foundation upon which Ahold is building “powerful consumer brands” for its Giant-Landover and Stop & Shop divisions.

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