Ahold Initiatives Yield Threshold Quarter

Nearly two years of price investments through the Value Improvement Program has provided a foundation upon which Ahold is building powerful consumer brands for its Giant-Landover and Stop & Shop divisions. In presentations attended by SN here last week, Ahold officials provided a glimpse into the effort, promising great food and engaging shopping experiences along with low prices and reliability

WASHINGTON — Nearly two years of price investments through the Value Improvement Program has provided a foundation upon which Ahold is building “powerful consumer brands” for its Giant-Landover and Stop & Shop divisions.

In presentations attended by SN here last week, Ahold officials provided a glimpse into the effort, promising “great food” and “engaging shopping experiences” along with low prices and reliability at its largest U.S. banners. The presentation came on

Register to view the full article