Ahold Leverages SKU Reductions

As Ahold continues to reduce pricing and inventory levels at two of its U.S. chains, it is continuing to rationalize its assortment a policy that gives it an edge in dealing with vendors, Lawrence Benjamin, president and chief operating officer of the U.S. operations, said last week. The threat of discontinuing SKUs is an enormously powerful point of leverage with vendors, he said,

AMSTERDAM — As Ahold here continues to reduce pricing and inventory levels at two of its U.S. chains, it is continuing to rationalize its assortment — a policy that gives it an edge in dealing with vendors, Lawrence Benjamin, president and chief operating officer of the U.S. operations, said last week.

“The threat of discontinuing SKUs is an enormously powerful point of leverage with vendors,” he said, “and our negotiations with them involve telling them that if they remain wit

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