For Ahold, a New Look Signals a Fresh Start

The new logos at Stop & Shop and Giant of Landover, Md., represent the beginning of a rebirth for the two banners, marketing executives at the chains said last week. We feel like we've done enough to begin to make the change, but had this been all there was to it, it wouldn't be at all sufficient, said Stephen Vowles, senior vice president of marketing, in an interview with SN last week.

AMSTERDAM — The new logos at Stop & Shop and Giant of Landover, Md., represent the beginning of a rebirth for the two banners, marketing executives at the chains said last week.

“We feel like we've done enough to begin to make the change, but had this been all there was to it, it wouldn't be at all sufficient,” said Stephen Vowles, senior vice president of marketing, in an interview with SN last week. “It is the beginning of a constant process of change.”

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