Ahold's VIP Pricing Program On Track

Ahold's Value Improvement Program at Stop & Shop and Giant-Landover is very much on track, with reduced pricing and assortments on about 25% of store categories through the end of the second quarter, Larry Benjamin, chief operating officer for the company's U.S. retail operations, said last week. With the addition of cereal, pet foods and water/juice during the quarter and the inclusion

AMSTERDAM — Ahold's Value Improvement Program at Stop & Shop and Giant-Landover is “very much on track,” with reduced pricing and assortments on about 25% of store categories through the end of the second quarter, Larry Benjamin, chief operating officer for the company's U.S. retail operations, said last week.

With the addition of cereal, pet foods and water/juice during the quarter — and the inclusion of the cookies/cracker category during August — Ahold expects to have im

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