AJ's Ties Promotions to Value for High-End Shoppers

AJ's Fine Foods, the upscale gourmet food stores operated by Bashas' Supermarkets, has had to work harder for sales as the economy has slipped over the last few months. We're seeing a slight downturn in customer counts, with people buying less-expensive items and buying less overall per trip, said Mike Proulx, president and chief operating officer of the parent company and the

CHANDLER, Ariz. — AJ's Fine Foods, the upscale gourmet food stores operated by Bashas' Supermarkets here, has had to work harder for sales as the economy has slipped over the last few months.

“We're seeing a slight downturn in customer counts, with people buying less-expensive items and buying less overall per trip,” said Mike Proulx, president and chief operating officer of the parent company and the 13-store AJ's chain.

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