Albertsons Evaluates Future of Loyalty Cards Across All Banners

Albertsons Evaluates Future of Loyalty Cards Across All Banners

“In evaluating the [loyalty-card] program, it comes down to a customer-facing decision, and the division leadership teams at Albertsons LLC felt eliminating the card in other divisions had been well-received by customers.” — Chris Wilcox, spokeswoman, Albertsons

BOISE, Idaho — Albertsons here said last week it is eliminating the loyalty-card program at all Albertsons-banner stores, and is evaluating its loyalty programs at other banners.

The move is in contrast to efforts by other retailers to enrich their consumer databases and create more personalized marketing offers.

The company eliminated the cards at its Albertsons supermarkets as of last

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