Aldi Pilots Price Cuts In Bid to Boost Traffic

Seeking to boost traffic among a shopper base troubled by rising food prices, Aldi has launched a first-of-its-kind program to lower its everyday prices on more than 100 of its top-selling items at 60 stores serviced by its O'Fallon division. The nine-week pilot program, which kicked off Feb. 10, may eventually be replicated in additional markets, an Aldi official told SN. With

O'FALLON, Mo. — Seeking to boost traffic among a shopper base troubled by rising food prices, Aldi has launched a first-of-its-kind program to lower its everyday prices on more than 100 of its top-selling items at 60 stores serviced by its O'Fallon division here.

The nine-week pilot program, which kicked off Feb. 10, may eventually be replicated in additional markets, an Aldi official told SN.

“With inflation strong and a lot of prices going up in the grocery ind

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TAGS: Marketing