Aldi Rolls Out Premium Brand: Report

BATAVIA, Ill. — Aldi stores in the U.S. will be replacing the company’s Grandessa Signature brand with Specially Selected, a premium house brand currently used at its stores in the U.K., a published report said Thursday.

Planet Retail said the change would begin next week. The Specialty Selected range comes in black packaging and offers “hand-picked” items of “exceptional quality,” according to Aldi. The ran

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