Aldi Targets Price Reductions in St. Louis Market

Seeking to boost traffic among a shopper base troubled by rising food prices, Aldi said it would lower prices by 12% to 27% on more than 100 of its top-selling items at 60 stores serviced by its O’Fallon division in a nine-week pilot program that may eventually be replicated in additional Aldi markets.

O’FALLON, Mo. — Seeking to boost traffic among a shopper base troubled by rising food prices, Aldi said it would lower prices by 12% to 27% on more than 100 of its top-selling items at 60 stores serviced by its O’Fallon division here in a nine-week pilot program that may eventually be replicated in additional Aldi markets. “We are purposely picking the items that are fast movers because we feel the customers will pick up on that. We’re hoping to get a good boost in store traffic,” Paul Piorko

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