Analysts Ponder: Is Kroger All It Can Be?

Analysts Ponder: Is Kroger All It Can Be?

“Although it beat expectations and didn’t miss once throughout 2011, many people believe it is due for a miss simply because it hasn’t missed in so long.” — Meredith Adler, managing director, Barclay Capital Bleak Expectations: Part 1 of the Analysts Roundtable

NEW YORK — Kroger Co. is likely to continue seeking to build volume at a slow and steady pace, while Safeway is counting on Just For U to give it a sustainable boost, according to participants in SN’s 17th annual Analysts Roundtable here.

“Kroger believes winning the war of attrition takes time,” John Heinbockel, managing director at

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